If the NHL wants to truly succeed in markets that aren't "traditional" hockey cities, they need to step up and bring in a marketing comp that hypes the shit out of the game of hockey (even though it doesn't need it). I say shrink the NHL down but I'll leave that for a post or a comment on your blog in the future.
2 comments:
And one more thing: BOUNCE.
The NBA has the best marketers, bar none.
If the NHL wants to truly succeed in markets that aren't "traditional" hockey cities, they need to step up and bring in a marketing comp that hypes the shit out of the game of hockey (even though it doesn't need it). I say shrink the NHL down but I'll leave that for a post or a comment on your blog in the future.
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